LLMHERO

Discover Your True AI Competitors

In the era of AI search and generative AI answers, your real competitors are not the same brands you see in Google. They're the brands large language models mention alongside you when customers ask for recommendations.

LLMHERO AI Competitor Discovery gives you a competitive intelligence layer to uncover AI competitors across ChatGPT, Perplexity, Gemini, and other LLM-driven platforms.

Why AI Search Is Rewriting the Competitive Landscape

When someone asks ChatGPT what product to buy, they don't scroll through classic search results. They get a single synthesized response built from multiple sources. The brands inside that answer are your real competitors—regardless of traditional SEO rankings.

This creates a structural shift:

  • Before, you competed for rankings in search results.
  • Now, you compete for inclusion in the AI answer—which directly determines AI visibility.

And the competition is tighter: AI systems often surface 2–7 brands per response—far fewer than the old "10 blue links." If a user asks "best CRM for startups" and the answer includes HubSpot, Salesforce, and Zoho—but not you—your brand becomes effectively invisible for that decision moment, even if your traditional SEO is strong.

A Practical Workflow for AI Competitor Discovery

This is an operational process—built for teams who want LLM competitor analysis that turns insights into action.

1

Identify your real AI competitors

Step one is straightforward: find who actually appears next to you in AI answers. Traditional competitor lists are assumption-based. AI competitor discovery is data-based.

2

Find the AI Mention Gap (where they show up and you don't)

Next comes the AI Mention Gap: prompts where competitors are mentioned—but your brand isn't. These are your highest-leverage opportunities because they reveal topics, categories, and use cases where LLMs already consider competitors relevant.

The most valuable layer is LLMHERO's Cited Pages report. It doesn't just show who gets mentioned—it shows which sources AI uses for those mentions. If AI consistently cites a competitor comparison page or a review site, you instantly know where to focus content, PR, and outreach. LLMHERO also includes a Domain Authority score for cited sources so you can prioritize efforts.

3

Analyze competitor sentiment & positioning in AI answers

It's not enough to know a competitor is included—you need to know how they're described. Competitor sentiment analysis shows whether AI frames a competitor positively, neutrally, or negatively—shaping customer decisions.

How to do it in LLMHERO:

  • Open Competitive Sentiment and filter mentions by sentiment score.
  • LLMHERO surfaces the actual AI responses and highlights the phrases that influenced the classification—so you can understand positioning, not just metrics.

Also track comparison angles: how does AI compare you vs competitors? Use filters like "Contains: [your brand] + [competitor]" to find "X vs Y" prompts and see which attributes AI emphasizes (price, features, use cases, reliability, etc.).

4

Track changes in real time

AI answers change constantly. A competitor can jump into the top mentions within days, and your visibility can drop after a competitor content update or PR push. Real-time tracking in LLMHERO works as an early warning system for AI share of voice (SoV).

Choose 25–50 critical prompts and track them daily. Set alerts for:

  • drops in your AI share of voice
  • spikes in competitor visibility
  • new competitors entering the answer set

Instead of generic keyword-style prompts ("CRM software"), use persona-driven prompts like:

  • "Where can I buy designer-quality glasses online without paying $400?"
  • "Best project management tool for remote teams under 20 people"

LLMHERO organizes prompts by topic clusters, so you can monitor positioning by audience and intent.

5

Turn AI competitor intelligence into action

Insights only matter when they drive execution. Use your gap analysis + sentiment + tracking to define clear tactics:

  • Content gaps: create content for prompts where competitors appear and you don't.
  • PR outreach: use the Cited Pages report to target publications and pages that AI already trusts.
  • Messaging updates: if AI sentiment shows negative framing or misconceptions, update your homepage, About page, and social proof to correct the narrative.
  • Competitive positioning: if AI keeps comparing you on price but you want to win on features, that's a positioning signal—adjust messaging and proof points.

Two Critical Gaps You Must Find

AI Mention Gap

Prompts where competitors are mentioned but your brand is not.

What it means: You're missing from the AI conversation on key topics, so customers never even consider you.

How to find it in LLMHERO: Open the Dashboard and review prompts where your mention rate is 0% while competitors are present. Sort by Potential Reach to prioritize the biggest opportunities.

AI Citation Gap

Prompts where AI cites competitor content but does not cite yours.

What it means: LLMs trust competitor sources more than your content—building their authority while you stay invisible.

Ready to discover your AI competitors?

Start tracking who's taking your visibility in AI search.